As the number of sales reps and new product introductions continue to grow in the pharmaceutical industry, it becomes increasingly important and even more difficult to gain a competitive advantage. Many companies have realized that this competitive advantage can be attained by maximizing the value of the limited exposure that reps have with physicians.

Pharmaceutical sales representatives face special challenges today. It has never been more critical to make the most of the precious few minutes that a sales representative gets to spend with a GP, Specialist or Pharmacist. Pharmaceutical sales reps have an extremely limited amount of time to speak with physicians which, quite literally, makes every second count.

Airloom’s Smart Client application allows sales reps to prepare detailed information prior to meeting with physicians, so time can be maximized talking about new products instead of shuffling for information.

With our tap-and-go interface, your reps have real-time access to all information about their physicians. The Airloom Smart Client doesn't just keep your reps organized for calls, it also keeps track of valuable physician information such as product interests, preferences for receiving information, sampling history, past questions and concerns – even personal information such as favorite football teams or birth date. Your reps can prep for any call at any time and have the customized physician data they need, when they need it.

The main benefits and functionality of an Airloom ETMS Solution include:

Account Information Management

Contact Information Management

Managing the complex relationships between Accounts and Contacts

Call Cycle Management

Activity Management

Detailing

Sample management

Literature Drop

Brand Reminder

Clinical Trial Drop

Call Notes Capture

Task Management

Contact History

Multi Level Objective Management

Survey Setting

Expense Management

Sales Analysis

The Airloom ETMS Solution automates field operations and provides immediate access to field data, shortening the information cycle. Quality information can be captured cost-effectively and analyzed so that relevant, up-to-date reports can be generated. These capabilities can provide management with effective insight into a range of operational criteria such as distribution, pricing, promotional compliance discounts, shelf displays, competitor activity and out-of-stocks. In addition, the ability to drill down into history accurately helps field managers make more informed decisions in order to improve field force productivity.